Overview / Executive Summary
For this project, I redesigned the book cover and visual identity for Reach for the Counter, Not for the Stars, a reflective lifestyle and faith-based book about grounded ambition and finding purpose in everyday life. My role encompassed cover design, brand development, and social media design to support promotional efforts.
The Challenge
The original book cover did not accurately reflect the tone or message of the book. The author needed a visual identity that felt calm and approachable, and aligned with the deeper themes of finding joy in mundane moments.
The Solution / Process
I began by exploring typography and color palettes that conveyed warmth and clarity without excess ornamentation. Through drafts and refinement, I aimed to balance intentionality with visual appeal. After finalizing the cover, I developed a complementary logo to reinforce the brand identity. I also created starter social media posts and templates to help the author promote the book cohesively across Facebook and Instagram.
Final Design & Visuals
Included in the project deliverables:
• Redesigned book cover reflecting a calm and warm aesthetic
• A cohesive logo derived from the final cover design
• Social media graphics and templates designed for consistent digital promotion across key platforms
Results & Impact
• The new cover better captures the book’s tone and purpose
• A cohesive visual system now exists for ongoing promotional use
• The client received ready-to-use assets that support brand recognition across social channels
Role / Tools
Role: Graphic Designer, Brand Designer, Social Media Design & Management
Responsibilities: Book cover redesign, logo creation, social media design system, visual strategy
Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Meta Business Suite, Canva, Google Docs
ClientRichard Daniels, AuthorServicesGraphic Design, Brand Development, Social Media Design & Strategy, Print DesignLinkreachforthecounter.com
