Overview / Executive Summary
This project is a conceptual rebrand and campaign for Coolhaus, an ice cream brand known for wild flavors, quality ingredients, and progressive values. I created this for my Introduction to Strategic Writing and Design class at Mizzou, reimagining how Coolhaus could show up across different platforms while staying true to both its playful side and its values.
The Challenge
I had to create a campaign that captured the brand’s quirky and inventive flavors while clearly communicating its deeper values in a way that felt cohesive across digital and print designs.
The Solution / Process
The campaign involved print advertising, a redesigned website, and a YouTube video. My design approach focused on vibrant color and expressive typography that matched Coolhaus’s vibe while still being clean and easy to navigate.
Final Design & Visuals
Included in the project deliverables:
• Concept and branding for Coolhaus
• Print ads promoting the brand’s unique flavors and values
• Website redesign reflecting the updated visual identity
Results & Impact
• Presented a cohesive and engaging reimagining of the Coolhaus brand
• Visuals reinforced both the product’s personality and the company’s progressive values
• Demonstrated how a brand can extend consistently across physical, digital, and video platforms
